Advertising Strategy for Local Businesses
Welcome to the Step Out Media Advertising blog! Discover resources to take your local and regional advertising strategy to the next level.
Everything WNY Business Owners Need To Know About Exempt vs. Non-Exempt Status
Incorrectly classifying and paying employees can get your business into serious trouble. Here’s everything you need to know about exemptions.
How to Make the Most Out of Your Step Out Buffalo Campaign & Keep Your Growth Momentum
Here’s how to capitalize on your new traffic, followers, and subscribers from your Step Out Buffalo campaign to keep up the growth momentum.
Critical Updates All Employers Need To Know For NYS Paid Sick Leave in 2021
Changes are coming to Paid Sick Leave that affect all NYS employers in 2021. Here’s what you need to know.
21 Inspirational Quotes Every Business Owner Needs To Hear
Owning a business comes with its trials, tribulations, wins and losses. These 21 inspirational quotes will help you get through it all!
Business Spotlight: RuthAnn Boutique & Expanding Their Customer Base During COVID
When one local shop wanted to increase their audience and sales during COVID, they turned to Step Out Buffalo. Here’s what happened.
You’ve Got Mail: A Beginners Guide To Email Marketing In 5 Easy Steps
Email is one of the best ways to market your business for a fraction of the cost of traditional media. Here’s how to get started, step by step.
How to Promote Your Local Event With These Top 8 Directories
Hosting an event? Whether it’s a small happy hour or huge festival, make sure it’s a success by listing on these 8 national and local directories that will help you reach new audiences – and customers.
7 Pro Tips for Running a Successful Facebook Giveaway
Updated: Dec 20, 2019 As a business your goal is to get people to try or experience what you’re selling. At least, that’s what we’re assuming here. One of the most fun - and engaging - ways to do this is through ~giveaways~. Giveaways are a hugely successful way...
4 Ways Good Photography Can Change Your Business
Good, quality photos on your social media can make all the difference when it comes to how successful your business is in both the short and long term.
5 Reasons Your Business Should Absolutely Be Using Google Analytics
Google’s most powerful reporting tool is a great way to increase your revenue – and it’s totally free.
Why Your Event Needs A Marketing Budget & The 5 Best Places To Spend It
Spreading the word about your event is key to making sure it’s successful. Here’s the best places to effectively market your event right here in Buffalo & WNY.
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